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Ecommerce Strategy

 Beauty Industry Experience 
Digital marketing 

CRM   Paid social

Business planning    Analytics 

Shopify website builds

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About me

Hi! I'm Ellie. I've been working in ecommerce for 10 years covering industries such as beauty, fashion and homeware and more recently heading up the ecommerce department for 2 global beauty brands, but now I have moved to consultancy to bring my expertise and insights to more businesses.

 

Although I've worked for large brands such as Arcadia and Boux Avenue, working for smaller, SME brands and start-ups where I'm directly involved with the founder or have interactions with most members of the business is what I love the most. I am able to offer a broad range of knowledge and a hands-on approach which is what these types of businesses need.

BEAUTY, SKINCARE & WELLNESS brands I have recently worked with:

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How I can help your ecommerce business

Full-service ecommerce management to increase sales, drive awareness, increase retention rates and provide an on-going achievable growth map of strategy for your business

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CRM & DIGITAL MARKETING

Weekly newsletter build and deployment, plus automation retention strategy & implementation. Social Ads and PPC agency management.

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SHOPIFY EXPERT

I've worked with Shopify platform for years, so I specialise in optimising and improving your site, in most cases with no need for developer support.

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day-to-day

From creating a digital marketing & website roadmap to then practically implementing it whilst improving acquisition, customer experience & retention in a hands on approach.

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WEBSITE BUILD

I can start your web build right from the very first requirements gathering stage to go-live. In some cases developer resource isn't alway necessary, making it a cost effective way of launching your site.

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TEAM

TRAINING

I can help recruit, build and train an ecommerce &. customer experience team.

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FULFILLMENT SUPPORT

Having run, moved and on-boarded international fulfillment centres, both in an established brand and a start-up. I can help you find the right one

WHAT PEOPLE SAY

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Amy Ford
Managing Director - Hello Sunday

Ellie was pivotal in the launch of our brand, managing our web launch from start to finish and with very tight timings. She always went above and beyond and felt like a true team member rather than a consultant. I highly recommend her.

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Nicola nolan 
PR/communications consultant

Ellie has a detailed understanding of and experience using the Shopify platform, transforming websites for brand and commercial campaigns - and all unpinned with total focus on the commercial strategy to execute well. She's brilliant when it comes to putting plans into action, providing advice or insights you need to help grow your business and attract new customers. 

 

Working freelance means she also comes with the flexibility a lot of my clients need during their key growth stages. Ellie is a much-needed resource for us and our clients and I loved working with her on British beauty brand Romilly Wilde, highly recommend.​

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Rob Calcraft
Founder - Cultured Biomecare (founder of REN skincare)

We have been working with Ellie for a couple of months to get our website in order, set up our CRM and advise on overall web strategy and execution.

 

She’s been amazing !

 

Always punctual, professional and helpful she has a great eye for detail and yet manages to have a great grasp of strategy as well as bigger website and tech issues. She’s been a real find.