Recent work

Full responsibility of the brand website launch, from website concepts to launching a multi-market ecommerce website and consequently building an ecommerce department. I worked with a Shopify developer to launch x2 websites, in both Spanish and English with fulfilment centres in UK and Madrid. The sites were launched on-time and exceeded their targets within the first 6-months.

 

Once launched, I implemented various digital agencies to support the department and trained ecommerce team members in Spain as well as planning the 6-month launch roadmap and implementing all on-site promotional marketing activity, including CRM.

 

Skills: Shopify website build & launch, team training, fulfillment centre integration, digital agency management, Klaviyo, Mailchimp, email design, CRM, strategy, marketing-roadmap, creative product shoot management

I was enlisted to provide a CRM audit and peak strategy for the brand and was consequently asked to continue providing more hands-on support long-term. Working with the CMO to provide a quarterly CRM & ecommerce strategy. Designed, built, deployed all BAU emails (x3 per week) segmented accordingly, and optimised all automations within Klaviyo. Monthly reporting for the full ecommerce function. Digital agency management (SEO/PPC/Meta). Website updates/promos. YOY 3-figure % growth.

 

Skills: Sanity CMS, headless website, Shopify, strategy, CRM, email design, Figma, Klaviyo, segmentation, reporting, Hot Jar heatmaps

I was brought into advise the brand prior to launch, working with the Shopify developer to ensure that best-practice ecommerce was facilitated including assessing customer journey, messaging, branding, page structure and Klaviyo setup.

 

Skills: brand communications, user-journey, CRM

Working with Rob Calcraft post-launch to streamline and optimise the website. I implemented new page structures to support a better user-journey plus updated copy, branding and website design, working with the developer. I also setup Klaviyo and added x5 automations (design, build, launch). I was asked to do ad-hoc marketing, site improvements and product launches after the initial period.

 

Skills: Shopify, CRO, product launch, founder-relations, Klaviyo, brand communications.

Initially brought on board to help launch Black Friday campaigns on site and manage the peak trading period. I then managed the launch of the new website working alongside a developer. I was asked to stay for 1-day a week supporting the Head of Marketing with Klaviyo optimisations, on-site marketing campaigns (referral scheme, cart initiatives) and integrating GA4.

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Skills: Shopify, Klaviyo, developer management, Shopify website launch, Klaviyo, peak planning & strategy

Working with founder Ben Grace, I audited the SBTRCT website and CRM programme making suggestions on short term gaps and long-term wins. I made suggestions on SEO, customer journey, CRO, marketing and messaging plus best-practice considerations. I was then asked to implement all my suggestions on the Shopify site and within the Klaviyo CRM platform.

 

Skills: website audit, CRM, Klaviyo, Shopify, SEM Rush, CRO